Building with Labrys: The West 57th Story

The West 57th story: Discover the process of developing a Web3 solution using blockchain technology with Labrys, Australia’s leading Web3 development agency.



Building in Web3 can sometimes be a daunting task for new founders, business owners and visionaries. This is why at Labrys, we pride ourselves on our ability to intuitively comprehend your project’s requirements and our capability to architect amazing blockchain based solutions. Our team is committed to building long lasting relationships with our valued clients, because the best results and applications come from such connections.

This is why we chose to sit down with one of our clients, West 57th, and dive into their evolutionary story. With their story we want to give you a glimpse into what it’s like working with us at Labrys.

Full transparency, good vibes, and an honest conversation about what it’s really like building in Web3 has led us here. We hope you enjoy this case study.

West 57th

Meet Zollie and Kits, two of the original clubhouse members behind the vision of West 57th. The mission for West 57th is timely and promising for the future of how consumers will spend their cryptocurrency (crypto).

The Work

“Labrys helped us build a seamless offramp to allow users to spend their crypto at millions of merchants globally,” says Zollie. “Our overall mission, with every product we launch, is to help our users make the most of their digital assets.”

This is the West 57th story.

What makes West 57th different and unique?

“Simplicity is key. We help you go from crypto-on-chain to product-in-hand in seconds.

We allow users to fund their transactions directly from their non-custodial wallet before spending those funds on our branded West 57th Mastercard via Apple or Google Pay, at a few million merchants in-store and online.

Additionally, we provide the platform so any Web3 project can issue their own co-branded card using their native SPL or ERC-20 token as the funding source. What differentiates us is that we can ‘token-gate’ each project’s payment program if they want to mandate that users hold their NFT to gain access. This promotes an exclusive utility for their product.

As an example, Samoyedcoin, in partnership with West 57th has a Solana SPL-based payment card live in the market whereby their cardholders can spend $SAMO as they would cash.

Alongside Labrys, we’ll soon be releasing the ability to pay with more than $SOL and SPL tokens including some of the most popular coins for example BTC, ETH, AVAX, MATIC, etc.”

Why Labrys?

“Exceptional communication, reliability and attention to detail.

We had made a lot of connections in Web3, and we noticed a lot of people lean into anonymity. You don’t always know who you’re working with in Web3 – so it was important to us that we were able to meet the team at Labrys face-to-face in a 3-4 hour workshop.”

What surprised you the most about working with Labrys?

“The Labrys team brings a level of critical thinking and problem-solving to every piece of development no matter the size of scope. Even when we think we have a perfect solution in mind, they seem to somehow improve it and deliver an exceptional final product.

They really do care about the project and the tech we’re building, evident by being involved in our community forums and the level of communication we have.

They also work within our budget to provide different options and solutions, to get to the intended result.”

An overview of West 57th

Some of the achievements West 57th has accomplished so far include being prize winners in Solana’s 2023 global Grizzlython hackathon, securing a Solana Foundation Grant to help onboard new users into the space and a co-branded card launch with $SAMO.

What’s next?

We’re working with West 57th in developing a solution to support the ability to pay with more than $SOL and Solana SPL tokens. This includes some of the most popular coins BTC, ETH, AVAX, MATIC, etc.

West57th’s clear understanding of their product roadmap, ability to clearly prioritise features for development and then rolling these features out iteratively has led to a focussed, engaging and rewarding development experience. We’re excited to continue this journey together and see big things ahead for West 57th and their passionate community.

Ready to work with Labrys?

Based in Australia, we build all of our software in-house from our Brisbane office rather than outsourcing our work overseas. We collaborate with clients to strategise, conceptualise, design and build personalised blockchain technology and Web3 solutions. Labrys advocates for a revamped internet, owned by its users.

Join forces with us, and let’s collaborate to Shape the New World and bring your Web3 project or idea to life.


Drop us a line below and we’ll get back to you as soon as possible.


Suite 1, Level 1/299 Coronation Dr Milton (Brisbane) QLD 4064
🇦🇺 Australia

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